Sports Business Professional · Delaware, USA
"15 years as an elite athlete. Now building the commercial strategy around the sport I know best."
01 — Profile
I’m Rishab Saini — a sports business professional combining elite athlete experience with commercial strategy, analytics, and sponsorship expertise.
"15 years inside the sport. Now building the business around it."
As Red Bull Campus Cricket India Champion and Punjab State representative, I understand the sport from the inside. At Full Sail University, I graduated Valedictorian in Entertainment Business & Sports Management — building Nike sponsorship proposals, F1 market research, and commercial frameworks across 12+ projects.
Currently pursuing an MBA in Business Analytics in Delaware, targeting roles in global sponsorship, sports marketing, and commercial strategy.
Organizations connected to experience, research & study
02 — Cricket
15 years of competitive cricket — the foundation of everything.
Represented Punjab at the national junior level — selected from thousands across the state.
Competed at the highest level of school cricket in India representing Punjab state.
Won the national final at Ekana Stadium — defeated SSJSC Jaipur by 8 runs. Covered by Jalandhar Tribune.
As India champions, qualified to represent India against national champions from countries worldwide.
15 years inside the sport.
Now building the business around it.
03 — Experience
Student Ambassador · Wilmington, Delaware
Goldey-Beacom College · Delaware · Expected October 2027
Valedictorian · MS Entertainment Business & Sports Mgmt · Winter Park, FL
Ticket Coordinator Volunteer · Orlando, FL
Marketing & Sponsorship Manager · India
Production & Procurement Manager · India
Competitive Player · Punjab State Representative · India
04 — Featured Projects
Academic and professional projects at the intersection of sport, brand, and business. Five full case studies below.
Full sponsorship pitch positioning Nike as exclusive partner for a cricket tournament — market sizing, activation strategy, ROI model, and brand alignment framework.
Deep-dive into F1’s commercial renaissance — Drive to Survive effect, South Asian market opportunity, sponsorship revenue modeling, and partnership structure analysis.
Why cricket is the world's most commercially underserved major sport — and the commercial playbook to unlock 2.5 billion fans ready to spend.
Comprehensive brand audit — global positioning, cricket market gap analysis, competitive landscape, and strategic recommendations for South Asian expansion.
Analysis of Red Bull’s Campus Cricket ecosystem — global activation model, athlete marketing strategy, brand-sport alignment, and expansion playbook.
Data-driven sports business analysis — fan revenue modeling, sponsorship valuation, market sizing, and commercial intelligence applied to global sports organizations.
05 — Skills
15 years inside the sport. Deep knowledge of ICC commercial model, T20 structures, IPL ecosystem, broadcast rights, and global cricket expansion.
Real sponsorship deal experience plus academic mastery of Nike, Red Bull, and F1 partnership models — from proposal to activation.
MBA-level analytics applied to sport — fan revenue, sponsorship valuation, performance strategy. Building Tableau, Power BI, Python, R.
Brand audits, activation strategy, fan engagement. Studied how Nike, Red Bull, and F1 build global movements through sport.
Active builder with Claude, ChatGPT, and Grok. Developing AI automation workflows with applications in sports analytics and commercial operations.
Fluent in Hindi, Punjabi, and English. Executive communication training. Built decks for Nike, F1, and NCAA at Full Sail University.
06 — Sport in Motion
ESPN / Nike inspired sport animations.
07 — Certifications
08 — Where Sport Meets Culture
Structuring deals between brands and sports properties that create lasting commercial and cultural value — from grassroots cricket to global franchises.
Building brands that move culture — Nike’s athlete storytelling, Red Bull’s ecosystem model, F1’s digital reinvention. Where sport becomes identity.
Better decisions through data — sponsorship valuation, fan revenue modeling, market expansion strategy, and performance analytics for modern sports organizations.
Cricket is the world’s second-largest sport with 2.5 billion fans — yet massively undercommercialized globally. With 15 years of lived experience and deep ICC, IPL, and brand research, I’m positioned to help organizations unlock this market. The biggest white space in global sports business right now.
09 — Contact
Open to internships, full-time roles, and conversations shaping the future of global sport.
Rishab102023@gmail.com